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Prior to the appearance of Viagra, the market for erectile dysfunction treatment was nonexistent. After Viagra, after Viagra's incredible success more specifically, the erectile dysfunction treatment market was worth billions, and two additional treatments beyond Viagra had come on the scene: Cialis and Levitra. Viagra's influence didn't stop at erectile dysfunction, however. Viagra also, certainly without any genuine effort, inspired another new niche market: intimacy enhancers. Interestingly enough, intimacy enhancers certainly owe their existence to a misuse of Viagra. Millions of men were, and perhaps still are, using Viagra as some form of aphrodisiac. The thinking went, apparently, that if Viagra treated erectile problems it must work as a male intimacy enhancer additionally. So men, in large numbers, turned to Viagra for enhancement. This sort of underground usage of Viagra became a phenomenon: it was also evidence that a market for enhancers -- certainly male enhancers -- was in place, and prudent business people took note. Every early intimacy enhancer was produced and marketed similarly: they were specifically made for enhanced intimacy and not for the treatment of enhancement dysfunction; and they were nonprescription. Enhancers were sold exclusively through mail order, and became a considerable presence on the Internet as the Internet developed and grew. A number of the nonprescription enhancers would probably claim themselves as the "first" enhancer on the scene. Perhaps the distinction belongs to MagnaRX; perhaps not. MagnaRX is certainly one of the older of the enhancers being sold today. Early versions of intimacy enhancers were just about universally taken in some sort of oral form: capsules often. As time passed, however, topical enhancers were introduced, and today the topical enhancers seem to be the most popular enhancers used. The enhancement market has also expanded: beginning enhancers were for males only. There are enhancers now that are exclusive to women, though the majority of product continues to be made for men. The marketing presence for enhancers has grown, to the point now where the enhancer Orexis has cable and late night television commercials. Still, the majority of enhancer marketing occurs in online form, with some print media publicity as well. The almost overwhelming television marketing presence of the prescription erectile dysfunction treatments raises some question about why nonprescription intimacy enhancers don't have more of a television presence. Perhaps it's because of the cost of television advertising, or perhaps it's because commercial enhancers aren't oversight regulated, or perhaps it's due to something else altogether. As with most everything, the price of enhancers has settled in over time: no prescription intimacy enhancers sell in the range of $49 to $59 for a month's supply.
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Zinn Jeremiah is a freelance writer. Read more of Zinn's articles at article exchange. Find enhancement products at male enhancement.
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