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Jennifer Horowitz's Articles in Internet Business

  • How To Get The Most Out Of Your Content
    Use your website content to improve search engine rankings and bring in targeted traffic. Your content doesn't need to sit idly on your site -- you can get it out there working for you. Here is an overview of the concept of Content Syndication, including sources to use and mistakes to avoid.
  • Top 5 Ways To Benefit From Universal Search
    Universal search brings changes to the search engine results pages. To increase your exposure in the search engines and get new traffic you need to know how to benefit from these changes. Learn the top 5 ways to participate in Universal Search and get an advantage over your competitors.
  • Stop Sabotaging Your Success - Real Strategies to Implement Now
    It is easy to point out the problems - like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions - the ways you can still benefit from the various techniques, without contributing to their demise. The primary thought behind all techniques should be: "What is natural"?
  • Plan for Success
    The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there.
  • Analytics - The Missing Piece
    The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don't know why, but they aren't achieving this goal. Competition is fierce and even though your site deserves to be on top, it may take a while to work its way up there. So, what do you do? You call your SEO Firm, you complain, you work on a strategy to get the results you want. The missing piece here is called Analytics.
  • What You Don't Know About Keywords... That Your Competitors May Know
    Did you know that 25% of searches each month are brand new, never before seen search words and phrases? You would think with the number of search queries running through Google, they have seen it all. We spend so much time on keyword research - and rightfully so, it's the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.
  • Repeat business - Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers
    Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue. You may not be familiar with the term "consumption" when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made....
  • Site Builder Issues - Why Shoeless Joe Was Wrong
    Unfortunately, many people are living a perfect example of if you build it, they won't come. Building your site with a standard site builder that doesn't allow for HTML, FTP access, root directory access and easy addition of new pages to grow your site content, is setting yourself up for failure.
  • 25 Little Known Facts about Article Syndication - How to Get the Best Results from Your Articles
    We all hear how important articles are - especially when used as a tool to help boost search engine rankings. However, when it comes time to write articles to promote our own business - we are stumped. Discover 25 little known facts about article syndication and how to get the best results from your articles.

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