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Peter Temple's Articles in Writing & Speaking

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White Death on the Podium If you consistently use white backgrounds in your presentation support visuals, this article is for you! Reading black text on white projected slides has been described as trying to read the lettering on a switched-on light bulb. After a while, it makes the audience stare back at us like “deer caught in the headlights.” Here are all the reasons why you should NEVER anything other than light text on dark backgrounds. Real Benefits You Can Taste! If you've ever had the challenge of putting together a persuasive presentation to sell a product or service, you know the importance of clearly defined benefits. You also know you have to keep them separate from features. Features, Advantages and Benefits are quite different from each other. Benefits have to personally affect your audience. Here's how to write them. Romancing the Screen Never be accused of standing and reading your visual support again - the thing audiences dislike the most! Here's how to determine what to put on the screen as an alternative that will help you create an "experience for your audience."