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Robert Greenshields's Articles in Internet Business

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Why You Might be Confusing Your Customers If you think about the fact that each of your customers is being bombarded with 2 million bits of information per second you’ll realize that they don’t have time to work out what you are trying to say. So the most important step in communication and marketing is figuring out what your key messages are. Discover why that's so important and the secrets of doing it well. The Unconscious Reason Why People Don't Buy From You If you want people to respond positively to your marketing, it has to work at an unconscious level. But a key point about the unconscious mind is that it can’t process a negative. So you need to be very careful to choose the right words. Otherwise the effect will be the opposite of what you intend.