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Robert Greenshields's Articles in Marketing

  • Could You Really Create a Marketing Plan in Just 7 Minutes
    Most business owners create a product or service then they go out to the world effectively saying to everyone 'buy mine, buy mine' and hope to succeed. But, if you want to win in any field of endeavor, you need a better plan than your competitors. So, in business, you need the best marketing plan possible. This article explains how to make producing one simple and quick.
  • 12 ways to maximize the return on your marketing
    To get the best return on the time and money you invest in marketing, you need to leverage all your activities in as many ways as possible. This article shows you 12 ways to get the biggest possible return from one activity.
  • Why Your Marketing Doesn't Make Sense to Everyone
    When you communicate with people, they receive the information using one of five senses – pictures, sounds, feelings, smells and tastes). However, it’s crucial to recognize that individuals experience those senses in different proportions. So it's vital to make sure your communication and markeeting reflects those differences.
  • The Unconscious Marketing Secret of Emotions
    Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. One way of doing that is by appealing to the emotions.
  • Harness the Unconscious Marketing Power of Stories
    If you want people to pay attention to what you say, you have to communicate with them at an unconscious level. In order to do that successfully, it's useful to know that the unconscious mind loves symbols. One great way of communicating with it is to use metaphor and stories. Good communicators do this all the time without realizing it. Discover their secrets.
  • The Reason Persistence Pays Off In Your Marketing
    One of the secrets of getting your message across to prospects and customers is to communicate with them at an unconscious level. A key point about the unconscious mind is that it needs repetition to generate new habits. That means if you want to get a positive reaction from your customers, you have to be consistent and persistent with your message and there are secrets to doing that successfully.
  • The 9 Mindset Secrets that Ensure Business Success
    If you want to be among the handful of businesses that are really successful, you need a 'marketing mindset'. Following these nine principles will change the way you think about your business and your attitude toward promoting it to others.
  • The one thing that will make your customers pay attention
    The key to getting prospects and customers to take notice lies in telling them something they don't already know. It's an old secret but one that few businesses take advantage of. Learn from these legendary marketing experts and see how educating your customers can help you make more sales.
  • How to multiply the value of your marketing by seven
    If you want to get maximum return for the time and money you invest in your marketing, you need to harness the power of leverage. These 7 tips show how to make one single activity pay off for you over and over.

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