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Susan L Reid's Articles

  • Don't Set any Goals this New Year . . . Without Applying the 60-40 Rule
    People traditionally set resolutions for the New Year. Ever notice, though, that setting long-term goals doesn't work? The problem is goals are made in the present, for the future. But the present is always changing. If you've set a static goal for a future time in an ever changing present, it's almost impossible to meet that goal. Not all is lost! Here's a new way to accomplish all you've set out to achieve - the 60-40 Rule.
  • Why Aren't Women Making The Big Bucks?
    Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
  • What's Holding You Back from Your Business Success?
    Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.
  • Five Characteristics of Great Business Names and Five Popular Trends to Avoid
    Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity.
  • The Secret to Building Your Business from the Inside Out
    Have you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business.
  • Five Nagging Start-up Questions Facing Small Business Owners
    Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I’ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail?
  • The Importance of Creating the Right Environment for Your Business Success
    What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven’t. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors.
  • The Power of the Written Word: Top 10 Ways to Become an Authority in Your Field
    With the Internet such an accessible place to get your written word out, there’s no reason why you can’t become a recognized name in your field in 6 months or less. At no other time in history has it been easier to connect with readers hungry for what you have to say. The opportunities for becoming a leading authority in your field have never been richer. Here are the top 10 tried-and-true ways to become a written-word authority in your field.
  • Now Is a Great Time to Be a Woman Small Business Owner
    In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding.
  • Top Five Tips Small Business Owners Can Learn from J. K. Rowling
    J.K. Rowling's rise to fame and fortune is inspiring. Though her fortune is estimated at $1 billion, and she is ranked as the 136th richest person, in 1990, things were very different. She was unpublished. She didn't have much money. She was working as a researcher and bi-lingual secretary, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.
  • Embracing Your Multiple Streams of Passion
    Multiple-streams-of-passion people love to do it all. They like choice. They like the flexibility and freedom of going from one thing to the next. The only problem is most multiple-streams-of-passion people don’t make any money this way. They flounder in careers and languish in their professional lives. That’s because they haven’t learned how to work with their passion. Are you a multiple streams of passion person? Find out now!
  • How to Be Ridiculously Rich and Spiritual, Too: A Nod to Today’s ePreneur
    Today’s ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The “e” in ePreneur stands for “enlightened.” Well, I’m not so sure about the enlightened part! Perhaps it’s better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom.
  • Is is Resistance or is it Fear: What's the Difference?
    How many times has this happened to you? You’re all revved up and ready to go, jazzed about implementing a great idea you’ve been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want.

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